Ways to Write an Effective Product Description in Chinese

Picture a consumer has landed on your website. They are clicking on items you offer and planning to click the 'add to cart' button. However, they come across another website which offers similar items with the same specs.

What makes them choose your product instead of other products which are similar? Well, it all comes down to how well you write your product description. A good product description is a key to success in online marketing. In fact, one of the most important factors to ensure good sales in your business is to describe your product in a way that attracts attention while giving people a sense that your product is worth their money.

Most companies are able to write their own product description in their mother tongue. However, writing product descriptions for other languages might be a pain especially when you want to expand your products internationally.

But if you are going to use Google Translate, I'm sorry to tell you that it does not work. While translations are easy because of websites like Google Translate, the context of the description might be altered due to the complexity of languages such as Chinese.

Therefore, in this article, we are going to look at how you could write your product description in Chinese to help your online business move forward and reach out to a customer in China in the cross-border era.


1. Food Products

One of the most common products in the market now is food products. There are tons of food supplies that consumers need ranging from snacks to instant meals. Now the question is how to write descriptions for products like this.

Here are some examples of Chinese descriptions that you might want to consider when you are writing a product description for food.

自有工业园, 工厂直发, 品质保障
(Zì yǒu gōngyè yuán, gōngchǎng zhí fā, pǐnzhí bǎozhàng)
Our company has our own factory, products will be delivered to you directly from the factory. Quality of product is assured.

有现货, 日期新鲜
(Yǒu xiànhuò, rìqí xīnxiān)
We currently have ready stock, fresh on manufacturing date.

价格优势又划算
(Jiàgé yōushì yòu huásuàn)
Leading and reasonable price

36 小时快速发货, 新鲜到家, 无需等待
(36 Xiǎoshí kuàisù fā huò, xīnxiān dàojiā, wúxū děngdài)
Ship in 36 hours, delivered fresh to your home, fast shipping and delivery.

14天包换, 少货必赔
(14 Tiān bāo huàn, shǎo huò bì péi)
14 days return policy, broken products will be refunded.

专业售后, 有任何疑问, 客服诚信为您一一解答
(Zhuānyè shòuhòu, yǒu rènhé yíwèn, kèfù chéngxìn wèi nín yīyī jiědá.)
Professional post-service. If you have any questions, our customer service will answer any questions you have.

购物无忧, 售后有保障
(Gòuwù wú yōu, shòuhòu yǒu bǎozhàng)
No worries when buying our products, quality assured.

产品由高品质的水果制作, 含有高质量的维他命和纤维, 有助抗衰老和有助于增进肠胃蠕动使排便顺畅
(Chǎnpǐn yóu gāo pǐnzhí de shuǐguǒ zhìzuò, hányǒu gāo zhìliàng de wéitāmìng hé xiānwéi, yǒu zhù kàng shuāilǎo hé yǒu zhù yú zēngjìn chángwèi rúdòng shǐ páibiàn shùnchàng.)
Our product is made from high quality fruits, contains a high amount of vitamins and fiber. Aids in anti-aging and improves bowel movements.

产品重量为10斤左右
(Chǎnpǐn zhòngliàng wèi 10 jīn zuǒyòu.)
Product is around 5kg

产品含有10包饼干, 共500 克
(Chǎnpǐn hányǒu 10 bāo bǐnggān, gòng 500 kè.)
Product contains 10 packets of biscuits, to a total of 500g

产品已真空包装, 无须忧虑产品的品质
(Chǎnpǐn yǐ zhēnkōng bāozhuāng, wúxū yōulǜ chǎnpǐn de pǐnzhí.)
The product has been vacuum packed, quality assured.

口感好, 肉正醇, 健康品, 花样吃法
(Kǒugǎn hǎo, ròu zhèng chún, jiànkāng pǐn, huāyàng chī fǎ)
Good texture, robust meat flavors, healthy and a bunch of different ways to eat it.

保质期
(Bǎozhìqī)
Period of storage

生产地
(Shēngchǎn dì)
Place of origin

生产日期
(Shēngchǎn rìqí)
Date of manufacture

共含量
(Gòng hánliàng)
Total weight

热卖月份
(Rèmài yuèfèn)
Top sales in each month

品牌
(Pǐnpái)
brands

原料与配料
(Yuánliào yǔ pèiliào)
Ingredients

储藏方式
(Chúcáng fāngshì)
Storage method

包装 (Bāozhuāng)
packaging


2. Cleaning supplies

Cleaning supplies are almost a necessity in today's world. As a consequence of the ongoing pandemic, a lot of buyer's are going online to buy cleaning supplies. If you want to attract the attention of these consumer's, you might want to consider the following:

快速溶解, 强力去污, 气味清新
(Kuàisù róngjiě, qiánglì qù wū, qìwèi qīngxīn)
Dissolve fast, powerful stain removal, fresh scent

去油污能力强, 能有效去除厨具, 油烟机等表面上的污垢
(Qù yóuwū nénglì qiáng, néng yǒuxiào qùchú chújù, yóuyān jī děng biǎomiàn shàng de wūgòu)
Effective stain removal for kitchen needs

消除臭味, 持久耐用
(Xiāochú chòu wèi, chíjiǔ nàiyòng)
Remove strong smells, long lasting smells.

除菌性好, 不伤表面
(Chú jùn xìng hǎo, bù shāng biǎomiàn)
Effective bacterial disinfection, no damage to the surfaces.

轻松除du, 不伤墙面
(Qīngsōng chú du, bù shāng qiáng miàn)
Easy removal of toxic products, does not damage the surface

专业质检, 品质推荐, 权威质检机构让您放心使用
(Zhuānyè zhì jiǎn, pǐnzhí tuījiàn, quánwēi zhì jiǎn jīgòu ràng nín fàngxīn shǐyòng)
Professional checking, quality assured. Our product can be used safely and not harmful.


3. Clothings

Youngsters in this era love new fashions and the fashion industry is rapidly growing in this era. Here are some examples of how you could write your product description in Chinese.

纯色图案, 简单优雅
(Chúnsè tú'àn, jiǎndān yōuyǎ)
We are using single colors, simple and elegant

中等衣长, 适合一律身高
(Zhōngděng yī zhǎng, shìhé yīlǜ shēngāo)
Shirt length is moderate, fits all body length

长袖衣, 适合寒冷季节
(Cháng xiù yī, shìhé hánlěng jìjié)
Long sleeve shirts, fits for the winter

夏天风格, 适合阳光型男孩
(Xiàtiān fēnggé, shìhé yángguāng xíng nánhái)
New summer style, suitable for men who likes a brighter style

柔软布料, 穿了舒服凉爽
(Róuruǎn bùliào, chuānle shūfú liángshuǎng)
Shirt is made up of soft and comfortable material for comfortable wear

各种颜色, 自行挑选
(Gè zhǒng yánsè, zìxíng tiāoxuǎn)
Tons of colour tones for you to choose from.

尺码
(Chǐmǎ)
Size of cloth


4. Technologies

Products in the technology market are extremely common. As a consequence, technology products are always competing for the top spot and sales. To attract consumers to buy technologies, companies must use appropriate and attractive words to get the reader's attention. Here are some examples of words you could use when describing your technology products

跨境包裹重量0.41kg
(Kuà jìng bāoguǒ zhòngliàng)
Total package weight is 0.41kg.

产品体积: 17.8cm * 9.7cm * 5.85cm
(Chǎnpǐn tǐjī: 17.8cm * 9.7cm * 5.85cm)
Size dimension of packaging is 17.8cm * 9.7cm * 5.85cm

超大屏幕
(Chāodà píngmù)
Extra large screen size

品牌
(Pǐnpái)
Brand

操作系统
(Cāozuò xìtǒng)
Operating system

电池容量2000mAh
(Diànchí róngliàng)
Battery volume is 2000mAH

摄像头像素
(Shèxiàngtóu xiàngsù)
Camera pixels

处理器核心
(Chǔlǐ qì héxīn)
processor core

运行内存
(Yùnxíng nèicún)
RAM

手机容量
(Shǒujī róngliàng)
Storage space


5. Furnitures & Decoration Stuffs

Furnitures and decor stuffs are making its way into ecommerce platforms lately. People are starting to buy home products online and get it delivered to their doorstep rather than going to a physical shop to purchase a large piece of furniture and bring it back home themselves.

If you want to become the next IKEA and are considering selling furniture and decor stuff, then you may consider using the following phrases.

长达2.6米, 宽达1.5米, 超大型, 可容纳更多人
(Zhǎng dá 2.6 Mǐ, kuān dá 1.5 Mǐ, chāo dàxíng, kě róngnà gèng duō rén)
You can accomodate more people with this large sofa of 2.6m in length and 1.5m in width

皮质设计, 舒服柔软
(Pízhí shèjì, shūfú róuruǎn)
Leather designed, comfortable and soft

设计广用, 适合各场合
(Shèjì guǎng yòng, shìhé de chǎnghé)
Style is widely used, it can fit all types of room designs

新潮的款式, 适合现代设计
(Xīncháo de kuǎnshì, shìhé xiàndài shèjì)
Trendy styles for modern designs

极简精致, 舒适承托, 曲线艺术
(Jí jiǎn jīngzhì, shūshì chéng tuō, qūxiàn yìshù)
Minimalist and exquisite, comfortable support, curve art

容易拆散, 有助清洗
(Róngyì chāisàn, yǒu zhù qīngxǐ)
Easy to dismantle for easy cleaning


6. Cosmetics

The market for cosmetic products is larger than you think. There are a lot of products both useful for men and women that are sold in ecommerce platforms. If you are one of the sellers for cosmetic products, you can try these phrases:

补水保湿, 提亮肤色, 修护肌肤
(Bǔshuǐ bǎoshī, tí liàng fūsè, xiū hù jīfū)
Moisturise and brighten skin tone, aids in skin repair

焕亮肤色, 保湿锁水, 紧致维护
(Huàn liàng fūsè, bǎoshī suǒ shuǐ, jǐn zhì wéihù)
Brighten moisturise and repair skin

淡化唇纹, 提亮唇色
(Dànhuà chún wén, tí liàng chún sè)
Lighten lip lines and enhance lip colors

果真有酵, 肌净完美
(Guǒzhēn yǒu jiào, jī jìng wánměi)
Fermented and good, enhance skin quality

狂欢奢宠, 美耀盛夏
(Kuánghuān shē chǒng, měi yào shèngxià)
Lots of public love it, perfect for summer feel

天然制作, 帮肌肤恢复弹力
(Tiānrán zhìzuò, bāng jīfū huīfù tánlì)
Made with natural materials, helps to recover skin elasticity

日夜呵护, 卓效保湿滋润
(Rìyè hēhù, zhuō xiào bǎoshī zīrùn)
Day and night care, excellent moisturising effect

超强遮瑕能力和美白效果为你打造神采焕发的自然妆容
(Chāo qiáng zhēxiá nénglì hé měibái xiàoguǒ wèi nǐ dǎzào shéncǎi huànfā de zìrán zhuāngróng)
Superior coverage and whitening effects for a radiant natural looking finish

光滑细腻, 光彩照人
(Guānghuá xìnì, guāngcǎizhàorén)
Smooth and delicate, brighten up the people

效果佳, 人人好看
(Xiàoguǒ jiā, rén rén hǎokàn)
Beautiful effects, looks good for everyone



Product Description Examples


1. Drinks

无论是早午晚, 有得喝一杯美味可口的利和草莓汁就是幸福。
(Wúlùn shì zǎo wǔ wǎn, yǒu dé hè yībēi měiwèi kěkǒu de lìhé cǎoméi zhī jiùshì xìngfú.)
Whether it is morning, noon or evening, it is always joyful to have a delicious Lihe strawberry juice.

利和草莓汁包含着丰富的维他命C, 有助于排泄, 还带来各种身体里需要的矿物质。
(Lìhé cǎoméi zhī bāohánzhe fēngfù de wéitāmìng C, yǒu zhù yú páixiè, hái dài lái gè zhǒng shēntǐ lǐ xūyào de kuàng wùzhí. )
Lihe Strawberry Juice is rich in vitamin C, which aids in bowel movements and it contains minerals to help in bodily functions.

每一杯草莓汁都是使用天然高品质的草莓制作的, 果汁里还有草莓渣。
(Měi yībēi cǎoméi zhī dōu shì shǐyòng tiānrán gāo pǐnzhí de cǎoméi zhìzuò de, guǒzhī lǐ hái yǒu cǎoméi zhā.)
Our strawberry juice is made with natural high-quality strawberries, and there is strawberry pulp in the juice.

每天喝一杯, 清爽的一天迎着您来!
(Měitiān hè yībēi, qīngshuǎng de yītiān yíngzhe nín lái!)
Have a drink and a refreshing day awaits you!


2. Shoes

需要一双又耐有好看的商业包鞋吗?
(Xūyào yīshuāng yòu nài yǒu hǎokàn de shāngyè bāo xié ma?)
Need a pair of durable and good-looking business shoes?

吉斯型男商务头层牛皮鞋就是您的终极选择。
( Jí sī xíng nán shāngwù tóu céng niú píxié jiùshì nín de zhōngjí xuǎnzé. )
The Giess Men's Business Leather Shoes is your ultimate choice.

吉斯型男商务头层牛皮鞋使用100%真皮制造。每一双写都是精心手工制造出来。
(Jí sī xíng nán shāngwù tóu céng niú píxié shǐyòng 100% zhēnpí zhìzào. Měi yīshuāng xiě dōu shì jīngxīn shǒugōng zhìzào chūlái. )
Giess men's business leather shoes are made of 100% genuine leather and carefully handcrafted.

鞋子还经过严厉的挑选以确保买家得到的鞋是高品质, 耐用, 又舒适的。
(Xié zǐ huán jīngguò yánlì de tiāoxuǎn yǐ quèbǎo mǎi jiā dédào de xié shì gāo pǐnzhí, nàiyòng, yòu shūshì de.)
Shoes must also pass through a selection test to ensure buyers get shoes that are high quality, durable, and comfortable.

时尚休闲, 为舒适而生! Shíshàng xiūxián, wèi shūshì ér shēng! Fashionable and casual, born for comfort!


3. Computer

Leno M3 平板电脑在于2021 年9月14开始销售。
(Leno M3 píngbǎn diànnǎo zàiyú 2021 nián 9 yuè 14 kāishǐ xiāoshòu.) The Leno M3 tablet will go on sale on September 14, 2021.

Leno M3搭载A13仿生芯片, 提供出色的程序处理速度。
(Leno M3 dāzài A13 fǎngshēng xīnpiàn, tígōng chūsè de chéngxù chǔlǐ sùdù.) Leno M3 is equipped with A13 chip, which provides excellent processing speed.

可稳定链接Leno Pencil一代触控笔, 来进行多项图文工作, 同时支持智能键盘的链接, 轻松转换成迷你更便携的笔记本电脑。
(Kě wěndìng liànjiē Leno Pencil yīdài chù kòng bǐ, lái jìnxíng duō xiàng tú wén gōngzuò, tóngshí zhīchí zhìnéng jiànpán de liànjiē, qīngsōng zhuǎnhuàn chéng mínǐ gèng biànxié de bǐjìběn diànnǎo.) It can be used with the Leno Pencil stylus to perform a variety of graphic work, and supports the use of a smart keyboard, which can be easily converted into a mini and more portable notebook computer.

最高256G的储存空间, 可适用于大多数日常工作需要。
(Zuìgāo 256G de chúcún kōngjiān, kě shìyòng yú dà duōshù rìcháng gōngzuò xūyào.) It has up to 256GB of storage space, so it is more than enough for most daily work needs.

10.2英寸的高清视网膜显示屏, 无论观影还是作画, 都可以呈现最细腻的线条与色彩。 (10.2 Yīngcùn de gāoqīng shìwǎngmó xiǎnshì píng, wúlùn guān yǐng háishì zuòhuà, dōu kěyǐ chéngxiàn zuì xìnì de xiàntiáo yǔ sècǎi.) The 10.2-inch high-definition retina display can present the most delicate lines and colors in high accuracy, whether watching movies or painting.


Remember, a good product description is not just describing the product in your own language and translating it to fill in the role of other languages. Languages are complex and it takes some specialised translators to write your product description in another language to attract attention and build strong appeal.

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